There's Beef, there's Angus Beef and then there's ANGUSPURE
AngusPure is widely used in New Zealand's top restaurants from Kaitaia to Bluff
and is also available to all kiwi shoppers in most Foodstuffs stores throughout
New Zealand.
What makes AngusPure so special?
First, it is derived from Angus genetics, a breed of cattle which descend
from Scotland and which were bred to produce high quality beef. Secondly, the
product must meet strict carcass specifications. Thirdly, the product must be
able to be traced to the farm of origin and finally, all those involved in the
chain must be accredited by AngusPure Ltd.
The most important ingredient, when providing a quality meal, is to start with
quality products. Most professional chefs will confer that it is impossible to
provide a quality meal if you don't have quality ingredients. It is easy to
turn a good product into an average eating experience, but it is impossible to
produce a fine eating experience if you start with an inferior product. AngusPure
guarantees a product that is rich in nutrients, low in fat and with fine
marbling to ensure extraordinary flavour.
The story however begins with the green pastures of New Zealand and you will
enjoy reading about the dedication and history of the Angus stud breeders in
their ongoing efforts to produce a superior product. This cook book opens our
eyes and our taste buds to many wonderful recipes which are perfectly suited to
a product of such a high standard.
So enjoy a protein of unparalleled quality and most importantly remember this
isn't just about cooking beef, it's about cooking ANGUSPURE.
Guy Sargent
Partner of AngusPure
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